Creativity is the first step in the creation
of titles, 3D titles of the creative process is to
build storyboards, complete with a
shooting script script writing process. Creative work is necessary to
consider in line with the overall requirements, but also consider
the way for the performance of 3D animation.
The titles consistent with the overall style
of work, accurate performance of the work content and information, to
give the audience a profound and distinct impression, which one of the
most important to include the title, introduction and text animation
design. Now I am from the titles of several aspects of the
design detail of these design elements.
Scene Design
Animation scene is the environment in which the performance of object,
animated titles in the scene not only shows off the subject and content
of essential elements, but also to create atmosphere and enhance the
artistic effect and appeal of programs to attract audience attention and
effective means.
Background design and implementation are the following several ways:
1. Directly in the environment settings to add a background image or
video, provided that the scene must be in compliance with the
requirements of pictures or video;
2. Using the material editor materials simultaneously generate dynamic environment, where there are two common methods: (1) Noise background material to generate movement material;
(2) The use of particle systems or other modeling tools to generate
auxiliary objects, combined with the background color setting and image
post-processing system (such as light, special effects and high-light)
to produce a dynamic background space (such as space landscape).
3. In the latter part of the editing process, the use of chroma key
technology into the background picture or video, if this approach to
achieve overlay the background, the animation in the early stages of the
animation must be taken into account to set the background color of the
background should be conducive to post-separation requirements.
LOGO
Logo is a company or group of markers, the same logo as
the banner, both explicit content, but also beautify the image and
rendering the role of the atmosphere, but also can highlight the theme,
the audience interest and attention. Typically, group or company has
its own logo, a logo of how dynamic 3D shape shown, which is the main
task of the design and creation.
Mark the performance of the program are the following:
1. Marking the move, zoom and rotation: That approach
is the use of logo changes in the shape and angle, showing logo of
texture, dynamic and 3D, and thus to the audience a strong visual
stimulation.
2. The effect of exercise: This way is the use of
light, or particle system special effects in the produce marks on the
trajectory of motion smearing or scratches, to produce a more intense
movement. Logo design are examples of such situations.
3. Logo animation: through the lines, strokes and other
component parts of the campaign logo, distortion, the final
combination, the process of evolution for the logo animation of the
performance, the audience for the final sign of the formation of a
profound impression.
Intro Text Animation
Video text animation is a core element
and the finishing touch. Text on the screen gives the visual experience
is different from the background, information is different from other
abstract symbols, the function key on it to point out, emphasize key
information makes particularly concern, the text in the title sequence
design is crucial in this regard “Aurora3D Software” Corporation (
http://www.aurora3dsoftware.com ) product “Animation Maker” can easily help us to achieve various effects.
Text animation design to comply with two principles:
Suitability : Text size, location,
layout, font selection, modification, movement processing, materials,
shape, set with graphic content and programs should be based on the
overall tone set, the content to adapt to the needs and characteristics
of the screen to get the best visual effects.
Harmonization of : The role of titles
in the text to express not only the content but also to build the
screen, rendering the atmosphere, text fonts, colors, layout and other
aspects should be unified in seeking changes to the overall style of
harmonization with the screen, people willing to accept, get to enjoy
the beauty of art.
The design of the main text the following factors need to be completed:
Font choice: Different fonts have their own
characteristics and attributes, each has unique characteristics of a
font, font choices should be consistent with the animation theme.
Bevel design: 3D design includes not
only the text font options, including text thickness
and bevel design. Bevel is the text on the front and side of the
transition at the junction of the 3D effect. 3D effect of the
text of the most prominent text chamfered shape and texture 3D, and also
reflects the style of text and pictures of the atmosphere.
Chamfer shape are commonly used in the following categories:
Smooth surface Bevel: This form
is smooth and fluid, even exaggerated characters designed drum kit, it
gives a calm, relaxed feeling, often used in entertainment programs.
Punch-type Bevel: Through the concave and convex surfaces have unusual 3D effects.
Hollow words: 3D surface in the hollow of text effects, so that shape is more varied.
Dynamic text effect design: Dynamic
performance of three-dimensional characters, these dynamic effects of
changes caused by differences in visual experience, a positive effect on
the content of the performance. Common text animated push-pull, move,
roll, rotate, change the material. Dynamic text, movement pattern,
direction, speed and sound effects, to seek to better express the
content and the best artistic effect.
Text forms of exercise are the following categories:
Directional Movement: Lateral movement: the text from left to right or from right to left movement, gives a smooth feeling.
Vertical movement: the text up or down movement, gives a sense of lift.
Vertical movement: the text from far
and near, or movement from near and far, the former gives a close, tight
feeling, the latter have a strong feeling of depth into the depths of
the screen.
Oblique motion: inclined or oblique text to do under the direction of the movement, gives a rising or falling movement.
Center Zhang reduction movement: the
center of the text to screen out radiation or inward movement of
contraction, the former makes people feel stretch, opening up, which
makes people feel compact and concentrated.
“Axial” rotation: Text to the center
axis, or the text itself as the center of the geometric axis clockwise
or counterclockwise rotation, but also can be used for integrated flip,
only varied, but also gives a strong dynamic.
Flight path word: Text along a specific
three-dimensional curve motion, deformation, the deformation is more
lively form of exercise, gives a light smooth feel.
” Literally flying out of”: A set of text separated by one fly into the screen so that it in turn gives a strong sense of rhythm and speed of impact.
The rhythm of the text is the impact velocity and dynamic text
effects an important factor. Fast-moving text gives a strong visual
stimulation, the tension aroused the audience excited for the
performance of fast-paced and varied content; slow movement Text is make
the audience appreciate the calm movement of the details, gives a
relaxed, stretch and lyrical aesthetic experience. This rapid change in
tension and a sense of slow movement of the relaxation to be effective
in the audience. Adjust the visual, so scientific and rational use of
dynamic text animation speed and rhythm of the role titles can’t be
ignored.
The Design of the Text Material
The texture of the text is the text material has been
given a specific surface to bring people’s feelings. Different text
material gives the visual experience is different, such as glass smooth,
transparent; bright shiny metal, etc. In the animation, the
object texture is only through human vision to identify and, therefore,
the text of the texture material is mainly used light and dark and high
light reflective properties. 3D titles in the text of the materials used
are metal, plastic and glass, this “class of material design in fact,
is the gloss, matt and transparent parameters such as design performance
of the shiny, mirror-smooth texture, light and dark colors should be
strong, solid, tight, some hard, rough texture and dull performance, the
light and dark shades should be weak, virtual , loose, light a number
of animation production in the reflective properties of light and dark
shades and the performance of the basic parameters set by the material
and reasonable lighting to be controlled. shiny metal material,
reflective of some degree of parameter settings should be higher.
Special light effects
Special light effects are the most attractive three-dimensional animated
titles where it can achieve amazing, spectacular dynamic lighting
effects. Photosynthetic efficiency of the stunts involved in the design
and production volume of light, light, lens flare, special materials,
use of a combination of particle systems.
Golden light
A large number of markers to use text and titles radiant special effects, this effect can be in two ways:
Materials produced using gradient maps fade out the light, and create a road map through the beam noise.
“Using visible light source” light volume “for light body, the use of
special materials — materials blocking the projector is not visible
behind the text of the release only through the object beam of light.
Compared two methods, the former rendering speed, but speed of degree
less realistic light; the latter produce tangible beam, the effect is
real warm, drawback is that rendering is slow.
Trailing flame
Animated titles in the tail flame is a heavily used special effects, it
is an object or spot light beam resulting from movement of particles in
order to strengthen the trajectory of an object, highlight the picture
and lively atmosphere. This effect particles and light can produce
special effects: the use of super jets, with special particle age
material and light effects to produce a good flame effect; the particles
placed in a three-dimensional space of the curve to create the flame
tail fly.
Cross bright stars and lens flare
These two effects is not only common, but easy to learn, they are
ready-made software to provide special effects. Cross stunt like bright
stars in the camera lens on the addition of a star in the subject can
produce high-light parts of the Star Cross. This stunt can be used to
dazzling effect of the performance chart, you can create animated
flashing stars as the background lens flare special offers powerful
editing functions, using the editor, you can create a realistic camera
flare and a wide range beautiful spot. Movement of the spot is often the
most attractive sight, so many titles with a campaign spot to draw the
title or the title in the text after the freeze-frame design to a spot
across the way.
Music and sound effects
Music is another very important in animation form factor, the
performance of its ability as an independent art form, music, the
animation has a positive, multifaceted performance role, which is
not reflected in the sound or picture of a on the one hand, it is
reflected in the overall in the combined sound and picture. In general,
music, animation and rendering images in contrast with the atmosphere,
to reveal and deepen the theme to inspire association functions.
Animation art sound effects are also unique means of expression, it
has enhanced realism space, and movement to show a sense
of 3D space-time, extended time, strengthen the function of rhythm.
Title animation music design should pay attention to the following two aspects:
First, the style of music titles to be unified.
Unity of style of music is in many ways. The first is the unity
of sound and picture, music, rhythm, mood and images to reflect the
contents of the consistent and secondly, orchestration and style should
be uniform.
Second, the music and sound effects have an overall layout.
Design a cinematic trailer for the music
and sound effects when considered from the overall layout of the
music, to focus on the thematic unity of music, accompanied by a variety
of sound effects, to determine the relationship between the primary and
secondary music theme, highlighting the theme and rational
distribution.
Certainly help us achieve these results there are many tools, in
addition to the article mentioned in the Aurora 3D Animation Maker (
http://www.presentation-3d.com/products/animation-3d.html ), there including Adobe AE (
www.adobe.com/products/aftereffects.html
) and other post-production tool can be achieved, but our main idea to
grasp is the production methods and processes, I hope this article
will help to you.
